Privacy Policy

1. Introduction

Market Tyres & Autos (“we”, “us”, “our”) is committed to protecting your personal data in line with UK GDPR. We collect and process information when you visit our website, contact us, or use our tyre, MOT, and vehicle services.

2. Data Controller & Contact Details

Market Tyres Southend Ltd
105 Westborough Road, Westcliff-on-Sea, SS0 9JQ
 01702 343165 ·  markettyres@yahoo.co.uk
Over 45 years of tyre-fitting, MOTs, servicing, brakes, air-con, diagnostics and more. 

3. Personal Data Collected

• Forms/enquiries: name, email, phone, vehicle details, service type

• Communications: info shared via phone, email, in person

• Website analytics: anonymised IP, browser/device, pages viewed, session time—using essential and performance cookies only; no advertising or profiling cookies

4. How We Use Your Data

We use your data to:

• Provide quotes and perform tyre fitting, MOTs, servicing, diagnostics, and repairs

• Send confirmations, reminders, invoices, and follow-up information

• Improve our website and services through anonymised analytics

• Maintain records for insurance, warranty, VAT, and legal compliance

5. Legal Basis

• Contractual necessity: to deliver the services you request

• Legitimate interests: to run, maintain, and improve our business

• Consent: for optional follow-up or marketing communications

• Legal obligation: to retain records (VAT, finance, warranty)

6. Data Sharing

We do not sell or rent your data. We may share it with:

• Service providers (hosting, email, analytics) under GDPR-compliant terms

• Insurers, regulatory or warranty bodies, when legally required

7. Cookies & Tracking

• Essential cookies: for form submission and navigation

• Performance cookies: anonymised analytics only (e.g., Google Analytics)
  No advertising, profiling, or third-party tracking cookies

8. Data Retention

• Service/enquiry records: retained for up to 7 years

• Analytics logs: anonymised session data deleted after 24 months; aggregated stats retained as needed

9. Your Rights

Under UK GDPR you have the right to:

• Access, correct, delete, restrict, or transfer your data

• Withdraw consent or object to processing
  To exercise these rights, contact us using the details above. You may also lodge a complaint with the ICO.

10. Security

We maintain SSL encryption, secure UK hosting, firewalls, access control, and staff training. We adhere to best practice to protect your data.

11. International Transfers

All data is processed and stored within the UK—no overseas transfers occur.

12. Updates

We may update this policy occasionally. Continued use of our website implies acceptance. The Effective Date shows the latest version.